BridgeView Marketing’s all-star team of veteran industry experts specialize in public & analyst relations, social media, Internet marketing, web development, copy-writing, collateral design, and lead-generation/inside sales for private and public high-tech, clean energy and green data center product and service companies. W
What sets BridgeView apart from “single service” agencies? Senior staff, program measurability and affordability for starters. Also, each of our high-impact services are highly valuable on their own merit, but also play a crucial role within a fully integrated marketing and communications ecosystem where all services are working in unison to drive leads and increase measureable web traffic.
In the following interview Dale Allaire, Founder of BridgeView discusses 1:1 with Rake Narang, editor-in-chief at Silicon Valley Communications, if PR isn’t generating leads and web traffic - is it worth the investment?
Rake Narang: Tell us about your business and the work you do. What exactly do you do on a daily basis?
Dale Allaire: At the highest level, BridgeView Marketing is a public relations, social media and marketing firm that specializes in working with high-tech, green data center and sustainable energy products and services companies.
What sets BridgeView apart from traditional agencies is that we offer multiple, quality services under one roof including public/analyst relations; social media marketing program development and support; corporate branding; HTML email marketing and tracking; web development and SEO; and lead intelligence.
We aren’t attempting to boil the ocean by offering such a broad range of services and not every BridgeView client utilizes every service that we offer. Our philosophy, which is based on close to 20 years in the high tech market, is that PR, social media, marketing and web SEO need to work hand-in-hand to drive lead-generation at some level. We understand the importance of brand visibility (awards, feature stories, speaking opportunities, optimized news releases, social media campaigns, etc.), but this is the easy part! At BridgeView, we take PR and brand visibility to a new level by mapping it to website traffic and prospect lead reports.
We have many clients who continue to generate leads and pipeline revenue based on our unique approach and reporting processes.
Rake Narang: What are some favorite projects you've completed and why?
Dale Allaire: One of our largest clients (interconnection, colocation, data center, cloud space) based in NYC, depends on BridgeView to manage its entire PR and social media program. We also developed and wrote their entire web site (plus 16 micro sites for SEO purposes); we optimized their sites and continue to maintain their optimization ensuring they are on top of the search engines with their requested key words; we developed their entire collateral brand package; we continue to write and develop case studies, white papers, and HTML marketing campaigns (with detailed tracking per campaign) for them, and there are many other areas where we support them.
This client is a lot of fun for the BridgeView Team because it enables us to illustrate, through our weekly web analytics and prospect reports, that our efforts are driving visibility and leads. Like many BridgeView clients, this company has been able to map pipeline revenue back to our PR and marketing programs. Nirvana!